Real-time assessment of rep e-detailing performance, assessed against pre-selected evaluation criteria. Inclusive of customer segmentation, as determined by specific physician profiles
Real-time assessment of rep e-detailing performance, assessed against pre-selected evaluation criteria. Inclusive of customer segmentation, as determined by specific physician profiles
Generally conducted at Sales Conference and is highly valued by reps, brand managers, L and D managers and training departments. The activity is fully digitised, thus offering moment-to-moment feed-back and greater ease of facilitation. A winner of the 2013 PRIME Award for Digital Innovation
Improved iPad familiarization, message delivery and sales force effectiveness
A training management tool designed for managers of sales reps in the field. Reps can see the competencies required of them and an overview of their accomplishments, and can self-rate behaviours they think they have achieved. Managers can rate their reps individually and see the accomplishments of all their reps at a glance with overview reports
Works in real-time when online and synchronizes so that it all still works when offline. The user interface is simple and intuitive
Clear communication of required competencies and behaviours to the rep team with real-time reports provide rewarding feedback to reps
An off-line (ipad) pre-call planning tool for improving sales force effectiveness via greater understanding of key claims, messages and supporting evidence, presented in the context of a customer need or challenge.
Based upon a customer Challenge - Solution approach and delivered through simple storyboards. Inclusive of supporting body of evidence and clinical papers. A must for Specialist Field Forces
Deconstructs complicated selling strategies and keep reps on message
A novel digital initiative that extends sales force reach by delivering personalized e mails (including photo and contact details of each rep.) plus enduring content to targeted customers.
A great way to announce new data, product offers and specific deals to a large community. Has worked very successfully in the medical device industry.
A cost-efficient way to deliver content to customers
A set of courses to teach sales representatives about historical landmark trials that have driven and shaped current treatment practices, to increase their confidence in engaging with customers and improve the quality of their interactions, delivered offline or online using standards-based technology.
Accessed from the web or off-line, a new way to detail a clinical paper that combines a reprint with additional (video) persuasiveness from a key thought-leader(s)
Leading thought leaders provide commentary on the importance, relevance and impact of a clinical paper.
Often used by MSL’s as a pre-launch tactic. Provides third party, independent endorsement of key messages arising from the published literature
Utilizing the power of peer influence, in the form of talking head video footage, to educate and inform physicians about relevant topics. Featuring KOL videos presented on a branded microsite available via protected access web portal or as an ipad module.
Talking head video is expertly chaptered into short, bite-size chunks which can also be used for e-detailing
Utilises the power of peer-to-peer influence to gain interest and understanding of brand and market related topics. Great way to deploy KOLs to brand building initiatives.
Video content, usually generated from a Breakfast Symposium or Scientific Symposium. Speaker presentation(s) is synchronised with slide deck and chaptering of the content allows the user to select sections of interest.
Can be detailed in the field via tablet or distributed via e mail to customers and includes end-user analytics
Peer-to-peer format provides high levels of interest and engagement. Re-purposing of the content increases the ROI of the original event.
Detailed in the field and used to present a favorable value proposition to customers/payors.
Built and tested on credible data; outputs generated via bespoke modeling. Fully referenced and inclusive of self-generated reports.
Robust development and external validation creates a formidable and persuasive cost/benefit analysis
Involves partnering with local KOLs (often ad board members) to re-submit key global data (efficacy, safety and tolerability) to targeted national meetings.
Involves close collaboration with multiple internal stakeholders, including local and global medical and marketing personnel.
Crucial for developing a credible scientific and clinical platform at key national conferences and a great way to build brand support through meaningful KOL relationships.
Working with a panel of between 6-8 HCP's, a 4000 word, stand-alone or peer review management guideline will be produced and published. The content will be developed via a series of four teleconference calls and can also involve an initial, or close out advisory board meeting (or both)
Provides a simple overview of the clinical utility of a molecule within the context of the PI. Includes such topics as initiation, switching, investigations prior to commencing therapy, risk and benefit, long term maintenance and withdrawal.
Delivers a highly credible platform to promote a product, often utilising the clinical experience of local investigators to secure greater product adoption.
Consisting of selected sections from Special features that increase engagement (HCP interviews, case studies or Debates), Journal Watch or Conference Reports. A great way to update specialists about hot topics in the literature and exciting data presented at local and global meetings).
Reader interaction is monitored via a range of analytics. Partnering with an Advisory editor increases independence and credibility. Recruitment is driven by the sales force who sign-up their customers to a quarterly service.
Another channel to drive content to key customers; analytics provide the opportunity to continuously improve and diversify the content such that readership interest is maintained
MSME is an interactive, 2 hour workshop (or on-line course) that teaches delegates the principles of critical appraisal and literature evaluation.
Presented in collaboration with a KOL moderator, delegates w’shop both a clinical paper and treatment guidelines.
A great independent forum that serves to re-enforce the merits, and key messages, of a published paper
A state-based, 60 minute webcast or teleconference meeting series (Special Interest Group) for between 10-100 registered physicians. Each session chaired by a KOL/ad board member.
Meeting topics to be identified by client but will revolve around brand-related clinical issues. Can include case studies, a debate, journal club or profiling of a specific issue.
A great way to work closely with leading KOLs and generate broader-ranging support.
Accessed from the web or off-line, a new way to detail a clinical paper that combines a reprint with additional (video) persuasiveness from a key thought-leader(s)
Leading thought leaders provide commentary on the importance, relevance and impact of a clinical paper.
Often used by MSL’s as a pre-launch tactic. Provides third party, independent endorsement of key messages arising from the published literature
Utilizing the power of peer influence, in the form of talking head video footage, to educate and inform physicians about relevant topics. Featuring KOL videos presented on a branded microsite available via protected access web portal or as an ipad module.
Talking head video is expertly chaptered into short, bite-size chunks which can also be used for e-detailing
Utilises the power of peer-to-peer influence to gain interest and understanding of brand and market related topics. Great way to deploy KOLs to brand building initiatives.
Video content, usually generated from a Breakfast Symposium or Scientific Symposium. Speaker presentation(s) is synchronised with slide deck and chaptering of the content allows the user to select sections of interest.
Can be detailed in the field via tablet or distributed via e mail to customers and includes end-user analytics
Peer-to-peer format provides high levels of interest and engagement. Re-purposing of the content increases the ROI of the original event.
Consisting of selected sections from Special features that increase engagement (HCP interviews, case studies or Debates), Journal Watch or Conference Reports. A great way to update specialists about hot topics in the literature and exciting data presented at local and global meetings).
Reader interaction is monitored via a range of analytics. Partnering with an Advisory editor increases independence and credibility. Recruitment is driven by the sales force who sign-up their customers to a quarterly service.
Another channel to drive content to key customers; analytics provide the opportunity to continuously improve and diversify the content such that readership interest is maintained
MSME is an interactive, 2 hour workshop (or on-line course) that teaches delegates the principles of critical appraisal and literature evaluation.
Presented in collaboration with a KOL moderator, delegates w’shop a clinical paper
A great independent, educational forum that serves to re-enforce the merits, and key messages, of a published paper
A state-based, 60 minute webcast or teleconference meeting series (Special Interest Group) for between 10-100 registered physicians. Each session chaired by a KOL/ad board member.
Meeting topics to be identified by client but will revolve around brand-related clinical issues. Can include case studies, a debate, journal club or profiling of a specific issue.
A great way to work closely with leading KOLs and generate broader-ranging support.
A suite of web-enabled services that integrates internal and external brand knowledge for marketing, medical and sales teams.
A key feature of the BA is the Messaging Map, a brand positioning engine that aligns selling messages with the clinical needs of customers. Each product claim is supported by the relevant clinical evidence
Centralisation of the key brand assets in a single repository that is available to all members of the multifunctional (medical, marketing and sales) teams
An off-line (ipad) pre-call planning tool for improving sales force effectiveness via greater understanding of key claims, messages and supporting evidence, presented in the context of a customer need or challenge.
Based upon a customer Challenge - Solution approach and delivered through simple storyboards. Inclusive of supporting body of evidence and clinical papers. A must for Specialist Field Forces
Deconstructs complicated selling strategies and keep reps on message
Used as an Electronic Direct Mail piece, reps/MSL’s or a central administrator are able to distribute educational or promotional material, via e mail, to selected customers. Sophisticated analytics confirms the level of engagement with each customer. A great way to increase reach and measure impact/interest
Sophisticated analytics confirm the level of engagement with each customer.
A great way to increase reach and measure impact/interest. New news can be distributed quickly.
A novel digital initiative that extends sales force reach by delivering personalized e mails (including photo and contact details of each rep.) plus enduring content to targeted customers.
A great way to announce new data, product offers and specific deals to a large community. Has worked very successfully in the medical device industry.
A cost-efficient way to deliver content to customers
Consisting of selected sections from Special features that increase engagement (HCP interviews, case studies or Debates), Journal Watch or Conference Reports. A great way to update specialists about hot topics in the literature and exciting data presented at local and global meetings).
Reader interaction is monitored via a range of analytics. Partnering with an Advisory editor increases independence and credibility. Recruitment is driven by the sales force who sign-up their customers to a quarterly service.
Another channel to drive content to key customers; analytics provide the opportunity to continuously improve and diversify the content such that readership interest is maintained
Built in HTML5 and deployed via your App or current platform, including Veeva, Ignacio, ProScape, Skura and Next Interact, or our own HTML player. Services include strategy development, creative articulation, message and content development, screen builds/animation, coding and analytics.
Device agnostic and inclusive of analytics, with the potential to expand into full Closed Loop Marketing
Allori are able to develop compelling content, delivered via any platform, inclusive of end user analytics
Consisting of selected sections from Special features that increase engagement (HCP interviews, case studies or Debates), Journal Watch or Conference Reports. A great way to update specialists about hot topics in the literature and exciting data presented at local and global meetings).
Reader interaction is monitored via a range of analytics. Partnering with an Advisory editor increases independence and credibility. Recruitment is driven by the sales force who sign-up their customers to a quarterly service.
Another channel to drive content to key customers; analytics provide the opportunity to continuously improve and diversify the content such that readership interest is maintained
Accessed from the web or off-line, a new way to detail a clinical paper that combines a reprint with additional (video) persuasiveness from a key thought-leader(s)
Leading thought leaders provide commentary on the importance, relevance and impact of a clinical paper.
Often used by MSL’s as a pre-launch tactic. Provides third party, independent endorsement of key messages arising from the published literature
Utilizing the power of peer influence, in the form of talking head video footage, to educate and inform physicians about relevant topics. Featuring KOL videos presented on a branded microsite available via protected access web portal or as an ipad module.
Talking head video is expertly chaptered into short, bite-size chunks which can also be used for e-detailing
Utilises the power of peer-to-peer influence to gain interest and understanding of brand and market related topics. Great way to deploy KOLs to brand building initiatives.
Video content, usually generated from a Breakfast Symposium or Scientific Symposium. Speaker presentation(s) is synchronised with slide deck and chaptering of the content allows the user to select sections of interest.
Can be detailed in the field via tablet or distributed via e mail to customers and includes end-user analytics
Peer-to-peer format provides high levels of interest and engagement. Re-purposing of the content increases the ROI of the original event
Used in the field and developed in collaboration with a credible thought leader. Simple in design (2pp) and used to profile topics and/or case studies supporting a key commercial need (initiation, switching, monitoring and follow up).
Designed to shape positive attitudes and behavior towards specific topics and/or clinical issues. Our current titles include Evidence to Practice, Research to Practice and Expert Opinion.
The peer-to-peer, ‘master class’ format provides cut through
A state-based, 60 minute webcast or teleconference meeting series (Special Interest Group) for between 10-100 registered physicians. Each session chaired by a KOL/ad board member.
Meeting topics to be identified by client but will revolve around brand-related clinical issues. Can include case studies, a debate, journal club or profiling of a specific issue.
A great way to work closely with leading KOLs and generate broader-ranging support.
Consisting of selected sections from Special features that increase engagement (HCP interviews, case studies or Debates), Journal Watch or Conference Reports. A great way to update specialists about hot topics in the literature and exciting data presented at local and global meetings).
Reader interaction is monitored via a range of analytics. Partnering with an Advisory editor increases independence and credibility. Recruitment is driven by the sales force who sign-up their customers to a quarterly service.
Another channel to drive content to key customers; analytics provide the opportunity to continuously improve and diversify the content such that readership interest is maintained
A novel digital initiative that extends sales force reach by delivering personalized e mails (including photo and contact details of each rep.) plus enduring content to targeted customers.
A great way to announce new data, product offers and specific deals to a large community. Has worked very successfully in the medical device industry.
A cost-efficient way to deliver content to customers
Used as an Electronic Direct Mail piece, reps/MSL’s or a central administrator are able to distribute educational or promotional material, via e mail, to selected customers. Sophisticated analytics confirms the level of engagement with each customer. A great way to increase reach and measure impact/interest
Sophisticated analytics confirm the level of engagement with each customer.
A great way to increase reach and measure impact/interest. New news can be distributed quickly.
A state-based, 60 minute webcast or teleconference meeting series (Special Interest Group) for between 10-100 registered physicians. Each session chaired by a KOL/ad board member.
Meeting topics to be identified by client but will revolve around brand-related clinical issues. Can include case studies, a debate, journal club or profiling of a specific issue.
A great way to work closely with leading KOLs and generate broader-ranging support.
Detailed in the field and used to present a favorable value proposition to customers/payors.
Built and tested on credible data; outputs generated via bespoke modeling. Fully referenced and inclusive of self-generated reports.
Robust development and external validation creates a formidable and persuasive cost/benefit analysis
Through innovative thinking and systematic implementation, Allori and its clients are leaders in their markets. Driven by passion to see our clients' message benefit as many patients as possible, our programs continue to gain industry recognition for their quality and originality. Underpinning the Allori success is a multidisciplinary team of market researchers, communication professionals, medical liaison, clinicians, educators, medical writers, web masters, graphic designers, and a specialist events management team. Our commitment to transparent and ethical conduct is unwavering. We believe in nurturing long-lasting partnerships between societies, healthcare professionals, patients, and industry.
Trevor’s current role at Allori has been shaped by his past experiences in the global pharmaceutical industry, including his work on drug discovery, clinical development and global marketing. Furthermore, his work on a six year clinical research post at the University Hospital, Nottingham taught him the value of evidence-based medicine, something that he remains passionate about today.
More recent agency roles have satisfied his enthusiasm for the implementation of peer-to-peer, evidence-based strategies that drive best practice by challenging physician thinking and behavior, something that Trevor has been doing for 15 years in the USA, Europe and now Australia. These core values are identifiable in the programs that Allori develop and implement.
Working with Allori has given Trevor the opportunity to work with a young and enthusiastic team that can help build and deliver both traditional and innovative multichannel programs; this has been a new experience and something that he is relishing. Outside of work, Trevor continues to enjoy all things Australian, particularly outdoor sport and the odd wine or two.
Mark has over 30 years of healthcare marketing and advertising experience. He has developed campaigns for many of the most successful GP and Specialist product launches. Mark was Managing Director of McCann Healthcare in both Canada and Australia, and most recently Managing Director of Ogilvy Healthworld Australia. Mark's strength is his ability to understand the brand sell process and turn it into a meaningful digital interaction.
As a practicing medical specialist Adam is constantly exposed to the burden of disease, the need for new therapeutic strategies, and the importance of initiatives that translate best evidence into daily clinical practice. After completing a PhD focused on developing new indications for existing pharmaceuticals, Adam became a member of the Guidelines International Network, a Director of Evidence-Based Medicine at Monash Medical Centre and the Medical Director of the Beddoes Institute.
What Adam enjoys most about working with Allori is being able to work within a highly energetic and innovative team. His favourite tasks are market research design, data analysis, strategy design and implementation. Adam has a strong passion for coaching the team responsible for producing the results. He is highly sought after for market research, regulatory work, facilitation of advisory boards, strategy workshops, and sales staff training.
As Medical Director the biggest challenge that Adam has faced has been in bringing together all of the elements needed for the Allori team to rapidly evolve and grow. Aside from living and breathing all things Allori, Adam has four beautiful daughters to care for and a passion for alpine climbing.
Donna is a pharmacist with a passion for the application of scientific evidence to developing market access strategies and medical, marketing and communication programs, including KOL profiling and advocacy plans, pre-launch strategy development, marketing campaigns and product lifecycle planning. Outside Allori Donna is interested in writing and e-communication environments, particularly as they relate to healthcare and is currently completing a Master of Arts in Media and Communications. In her role as Senior Medical Liaison to Allori, Donna has enjoyed applying her previous clinical experience to a number of projects, in particular the Anti-fungal Practice Patterns project and the Plan for Dialysis program in 2009, and is looking forward to implementing further programs in 2010 to advance best medical practice.
Vasugi is a qualified pharmacist with a Masters in Clinical Epidemiology who brings to her current role at Allori a combined 20 years of experience in clinical pharmacy and working in medical affairs, pharmacovigilance and medical writing within the pharmaceutical industry. Vasugi enjoys working on the diverse range of specialised medical education and communication projects undertaken by Allori and drawing on her considerable experience and expertise in medical writing and communications to deliver high quality outcomes for our clients
Nadia has a medical research background and 15 years experience in the pharmaceutical industry; previously working in medical communications, pharmacovigilance and regulatory affairs. As a Senior Project Manager at Allori, Nadia enjoys applying her previous knowledge in creating educational materials and working with our creative team to deliver new and exciting projects for our clients. She has experience in nephrology, haematology, oncology, inflammation and bone disease, critical care and mental health and enjoys the opportunity to work with various healthcare professionals.
Rebecca has a Masters in Media and Communications from Swinburne University and is a Project Manager at Allori. Rebecca really enjoys applying her previous experience in Public Relations to her current role in assisting with the coordination of marketing and communications programs. She has a passion for writing and is also looking to improve the Social Media presence of our company.
Heather joined the company as the Accounts Manager in September, 2008. She is one of the most experienced of Allori's staff, with a background in accounting, hotel management and the running of trust accounts for solicitors and real estate firms. She also managed a small sub bank branch in Papua New Guinea for several years.
Heather enjoys the challenge of managing Allori's accounts particularly keeping the company up to date with industry best practice. She enjoys working with the Allori team and is proud of the way the company has grown and evolved during the past year especially considering the current economic climate.
With her partner she really enjoys going to arts events around Melbourne including the NGV, the Australian Chamber Orchestra and jazz festivals. She tries to get to the beach as often as possible, keep up with her gardening and take care of the little grandchildren.
Fionna graduated with a Bachelor of Design (Visual Communication) from Swinburne University in 2006. Prior to that, she completed a Certificate IV in Applied Design, also from Swinburne University. She has always had a keen interest in language and is currently completing Certificate IV in Applied Language (Japanese) at RMIT. In a previous life, Fionna had a desktop publishing and graphic design role at Caterpillar (Asia Pacific Learning Centre). As well as volunteering for The Wilderness Society and Stonnington City Council.
As the Creative Manager, she is responsible for the company's corporate imaging. Designing, developing and maintaining both print collateral and digital properties for Allori.
Being not formally trained as a multimedia designer, the transition from print to digital was a learning curve for Fionna. Nevertheless, she enjoys the challenges and the variety work. Fionna is excited about the launch of Media@Allori, where we strive to combine design, art, and the latest technology in social media.
Nicole is a unique individual who thoroughly enjoys a mix of creative and technical work.
Her formal qualifications include a Bachelor of Engineering (Product Design) and a Certificate IV in Business Management. However, she has chosen to shift her career into the field of web and graphic design and through the establishment of her own agency in 2006 she has gained a wide variety of experiences across many industries.
Nicole's passion for design and working creatively is well utilised at Allori in many varied visual design tasks for both print and digital media. Her love of a technical challenge is demonstrated through her past experience as an Engineer and is now satisfied through the user interface development of advanced websites and applications.
Phil is currently studying a bachelor degree in Network Administration at Monash University. His role at Allori is to maintain the servers and provide technical support to the Allori team.
In the coming year Phil looks forward to further improving the IT support at Allori and contributing to integrating new technologies into the offerings of Allori.
Dave has received a Bachelor of Information Technology from Swinburne University. He has previously worked as a consultant in I.T. and web development for Illuminus and a programmer and analyst for the APA Group, DMR Consulting, and NAB (Global Data Warehouse).
Dave is responsible for the oversight and development of Allori's websites, including the Branding Atlas sites and online courses as well as the management of internal technology infrastructure and strategically leveraging software for administration, research and education. The Branding Atlas in particular stands apart in his work with Allori as an interesting web development project, growing from a simple idea into an easy-to- use, full featured suite of interrelated business applications.
One of the greatest challenges for Dave at Allori was the development of Allori's custom learning management system for online courses that has been rolled out as part of our Making Choices in Anaesthesia program and which will carry upcoming courses that are in development now. At Allori, he particularly enjoys working with creative people with big ideas and the freedom of solving problems using a diverse range of tools. In the future he looks forward to developing tools to make organising, searching and presenting medical information even easier.
Besides Allori Dave is involved with his church St. Alfred’s, teaching the Bible in small groups and is happily married to Nadia.
Peter is a graduate of the Institute of Technology Tralee, Ireland, with a B.Sc. degree in Computing and Software Development. Prior to joining the Allori team in mid-2009 he worked for Travelonomy in the eCommerce sector in both their Portuguese and Irish offices. Whilst there, he was responsible for the front end product design, including the user interface, as well the development of new revenue channels through online social networks and widgets.
Peter's role at Allori is to develop and support the growing I.T. infrastructure, both for internal and external use. One project includes generating reports such as data mining. With a growing amount of data available creating meaningful reports is crucial to Allori and our clients, these reports help support business analysis and form the input other projects. Peter is also working to develop a number of new customer facing websites.
Peter loves sport and outdoor life in general including going cycling, camping, sailing and diving. Peter spent four years on the Irish National Judo Team, during which time he traveled around Europe representing Ireland.
MELBOURNE OFFICE: Level 1, 297 Canterbury Road, Canterbury VIC 3126 SYDNEY OFFICE: Level 9 Avaya House, 123 Epping Road, North Ryde NSW 2113